There was a very specific vocabulary set at the launch of the new Rolls-Royce Wraith Inspired by Fashion last week.
Words like luxury,
couture, silk, soft, style and bespoke were echoed time and time again
as the small gathering of press people and fashion connoisseurs all took
turns jumping in and out of the new, with glasses of champagne in their
hands.
The new Wraith
Inspired by Fashion has an overabundance of Roll-Royce iconography
scattered all over its interior and exterior, but feels and looks very
different from the earlier Wraith Inspired by Film which was launched earlier this year.
If anything, the
two cars stand at opposite ends of the Wraith spectrum. The new Wraith
Inspired by Fashion comes with a less obvious two-tone exterior
(Andalucian white and Arctic white), but that’s complimented by the
jasmine accent stripe that stretches from either side of the hood from
the grill to the window.
Michelle Lusby,
Rolls-Royce designer, said the softer materials and the use of silk and
silk-like materials in the interior gave the car an overall more
welcoming feel than its Film counterpart.
As is the tradition with Rolls-Royce, the emphasis is on bespoke, and the “Inspiration”
series is meant to serve as inspiration for buyers who might want to
add more personal touches. Rolls-Royce North America President Erich Shepherd
told the press at the event that while 95% of the all Wraith cars last
year left with some sort of bespoke design, most of the Inspired by Film
buyers have so far taken their cars without bespoke customizations.
There is still one more “Inspiration” model to come, although that will be later in the year.
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